Jesus Vazquez
Digital Media

1. Here are the steps I took to create this.
I first took a photo of a sketch of the logo and sent it to my computer. I then opened Adobe Illustrator, clicked view file, Letter format, and then changed height and width to 792 pt. I then titled the document and clicked Create. After that, I imported the sketch of my design and resized it to the size of my artboard. I then turned the opacity down, locked the layer, and made a new layer to trace into Adobe Illustrator using the pen tool and shape builder tool. I then added a custom font and when I typed my last name I went to the properties panel, clicked "create outlines" and ungrouped them. After adding color to everything, I added a cutline which I downloaded from Google Classroom by copying and pasting my logo, clicking "unite" in the properties panel on the copy, going up to the top of the Macbook, and pressing Object > Path > Outline Stroke. After that, I similarly went back to the top of the Macbook screen, clicked Object > Path > Offset path, and then pressed okay. I then pressed "unite" on everything again. I then deleted any white spots on the copy and changed the fill to a certain pinkish color which was downloaded from Google Classroom. I lastly moved the logo onto the cutline and downloaded it as a PDF file for a sticker, then hid the cutline layer and downloaded the logo as a PNG to add to my Wix website.
2. A cutline is a carefully crafted path that outlines the design and determines how the sticker will be cut. Any artwork to be shape cut must be supplied as a vector path that tells the cutter where to cut. This path is not printed. It merely provides the positional information for the cutter.
3. Branding is the promotion of a particular product or company utilizing advertising and distinctive design. You can use it to market yourself when looking for a job by making it memorable and showing how you can be a benefit.
4. Based on the learning target, I believe my project meets the mastery as it shows an understanding of the learning target.



